Rabbit Office Automation (ROA) helps you overcome today’s challenges in a cloud-first world by delivering office automation through digital technologies.

With our over 30 years proven track-record in providing highly functional, top-quality copier and printing equipment tailored to meet your specific requirements, we offer complete services that help you:

  • Maximize business productivity by increasing operational efficiency
  • Eliminate redundancy and inefficiency by streamlining document workflow
  • Ensure equipment uptime by delivering high-quality products and responsive service
  • Reduce waste and environmental impact by using less paper and other resources
  • Increase overall return on investment by lowering total cost of ownership

Leadership Team

A diverse management team with more than 100 years of collective business and industry experience leads ROA. This mix of backgrounds promotes synergies when combined in partnership with our customers.

Rick Zirpolo

Founder & CEO

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Originally from New York, Rick Zirpolo made his move to the West Coast and pursued a degree in History at Santa Clara University. He has been in the copier business for more than 30 years, starting out as an account manager and VP before opening Rabbit Office Automation in 1987. Since then, his hard work ethic and customer-first philosophy have pushed Rabbit to grow into the nationally recognized company it is today. His non-work related activities include involvement with several non-profit Silicon valley organizations.

Mark Irwin

Vice President, Rabbit Office Automation

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Mark Irwin, a Business Equipment Analyst, has over 34 years of working in the Business Technologies Industry. He has the unique ability to understand the benefits of emerging document management applications. His ability to bring these applications to clients has always earned him the respect of his clients and admiration of his peers. A native Californian, Mark was raised in Silicon Valley, where he has witnessed the innovation, development, and adoption of emerging technologies.

Mark in recent years has taken these emerging technologies from Silicon Valley to corporations worldwide. His teams have successfully collaborated with clients to facilitate implementations in over a dozen countries worldwide.

Mark’s innovative approach to solving the client’s problems is one of understanding, patience, and the ability to apply technology without overwhelming the client. His methodology is to ask the important questions, then patiently listening to the entire answer from his clients. Only then can he bring the best solutions to his client’s demanding business needs.

Bill Buckner


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After growing up on the East Coast and earning an economics degree at Colby College and an MBA from Northeastern University, Bill moved to the West Coast to work in various Controllership, CFO and COO positions in retail and consumer products companies prior to joining Rabbit 12 years ago. In addition to his strong financial and operational skills, he brings with him a strong customer service orientation from these prior successful growth companies.

Chrissy Zirpolo Campi

Sales Manager

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Chrissy Zirpolo Campi, born and raised in Silicon Valley, moved into the Sales Manager position at Rabbit Office Automation in 2014. Since taking over the sales team, she has led the team to double digit sales growth. Chrissy joined Rabbit in 2011 as an Account Manager and within 3 years, acquired two of the largest accounts in the history of the company, helping Rabbit expand their reach not only nationwide but around the globe. Prior to working at Rabbit, Chrissy was aggressively recruited from North Carolina to work at a high tech recruiting firm here in the valley. She graduated from North Carolina State University with a degree in Business Management where she was a scholarship athlete for NC State’s Division I Women’s Volleyball team. In her free time, Chrissy enjoys hiking with her husband Nick and her dog Gunner, reading, and traveling the world to experience different countries and cultures.

ROA provides reliable copier equipment and strategic document management solutions designed to help your organization increase process efficiency and effectiveness, while lowering costs and promoting a more sustainable environment.


Rabbit Office Automation is committed to preserving our environment and contributing to a more sustainable society by selling environmentally friendly products that promote energy efficiency, resource conservation, and chemical substance control throughout the entire lifecycle. From the production technologies used to manufacture each machine to their energy saving capabilities, the greater impact on the environment is always considered.

There are four pillars that supply the cornerstones for this environmental management: energy conservation and prevention of global warming, resource conservation and recycling, pollution prevention, and biodiversity conservation. Measures are taken with each of the pillars in mind, both to reduce the environmental impact of business activities and improve the Earth’s self-recovery capabilities.


Read more about the steps that Xerox 

takes to preserve our environment.

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